Elizabeth Monoian and Robert Ferry, Directors of the Land Art Generator Initiative, reflect on another aspect to emerge from the ‘Beautiful Renewables’ workshop hosted by Creative Carbon Scotland.
Cities that recognize the value of arts and culture have long benefited from percent for art programs. It has become expected (and in many cases required) for large-scale development projects to invest at least 1% in the arts, especially when there is public funding involved, either by bringing an artist onto the project team to produce a local outcome, or by investing in a fund that is pooled for larger projects throughout the city.
As we increase our focus on large-scale environmental and climate design solutions—resilient infrastructures, environmental remediation, regenerative water and energy projects—it is high time that a similar percent for art requirement be placed on these projects as well. This simple policy standard would bring great benefit to communities that otherwise find themselves left out of the process. Even when their net benefit to the environment is clear, if these projects have not been considered from a cultural perspective, they risk being ignored at best. And at worst they risk alienating the public and sparking push-back against similar future projects.
Involving artists in the process can instead deliver a more holistic approach to sustainability that addresses social equity, environmental justice, aesthetics, local needs, and other important cultural considerations. As we have said from the founding of LAGI in 2008, “sustainability is not only about resources, but it is also about social harmony.”