Counting Consciousness: the book tells the story of our journey of 15 months’ work exploring the edge between creativity and sustainability. The Artists Using Resources in the Community (ARC) project set out primarily to reduce carbon emissions by working with staff and students of the Glasgow School of Art and creative professionals from across the city to tackle climate change. It also worked to challenge social norms and normalise the sustainability conversation within the creative sector by providing opportunities for people to come together and explore the topic. While we achieved what was originally tasked of us, what came out of the project was so much more. Not only have we laid strong foundations for those interested in sustainability and creativity living and practicing in Glasgow, we have realised and proactively developed work around deep, values based action. Click the More link to take you to the book.